You have a dozen shows in your episode planner. You have podcast hosting. You’re gaining listeners. Now you’re wondering why you need a website. Isn’t that what podcast hosting sites are for?
Nearly 4x more people listen to podcasts on a given week than watched the final season premiere of Game of Thrones. Most people think of podcast recording equipment, but recording a podcast requires as much software as hardware.
While platforms like PodBean and SoundCloud are great for podcast hosting, once you post your first podcast, you’ll notice it lacks personal touches. Podcast hosting sites have very rigid formats. They typically limit a podcast production to one page that’s very bland and not very search-friendly.
Related: Podcast SEO and Why It’s Important
A website transforms your podcast ideas into a visual display that draws visitors and grows your audience. Don’t start producing until you follow one of the most important steps in creating a podcast – building a website.
Benefits of Podcast Websites
Podcast ideas take a lot of work to come to fruition. Recording a podcast is one of the first steps in creating a podcast, but post-podcast production and marketing are also important. Websites are the way to take your podcast format to the next level.
Creating a podcast for your website provides four key benefits:
1. Podcast Hosting Sites Need RSS Feeds
Really simple syndication (RSS) feeds are used to distribute podcasts and other internet content. You’ll need this RSS feed to get your first episode listed on iTunes. It’s what your podcast subscribers are subscribing to.
Tools like FeedBurner help podcasters create RSS feeds, but it’s an unnecessary technical step. RSS feeds are already built-in to modern websites, updating subscribers on any new content. A website automatically distributes new recordings to podcast services to increase efficiency.
2. Help Fans Find Your First Podcast
As the years add up, your early episodes are archived by podcast services. The podcast script format used in the older podcast production gets lost over time. Podcast hosting sites make it difficult to navigate older episodes.
Podcasting services that include a website make navigating to your podcast easier. Audiences can enjoy every episode of your production from the beginning. And, Google will refer visitors to each episode. A website builds a funnel to your other content, no matter where a new fan jumps in.
3. Increase Visibility on Your Podcast Ideas
Google is the king of internet discoverability, accounting for nearly 89% of all internet search traffic as of April 2019. A website gives your podcast valuable SEO juice to rank high for related Google searches. Most podcast hosting sites limit visibility in search engines.
An SEO-optimized website gives you a place to input additional keywords related to your podcast recordings. Your website can include a full script, additional behind-the-scene photos of podcast recording equipment, and more exclusive content.
Using a website, you gain a broader audience for your podcast ideas. And yes, Podcave has a website builder included.