You have a dozen shows in your episode planner. You have podcast hosting. You’re gaining listeners. Now you’re wondering why you need a website. Isn’t that what podcast hosting sites are for?
Nearly 4x more people listen to podcasts on a given week than watched the final season premiere of Game of Thrones. Most people think of podcast recording equipment, but recording a podcast requires as much software as hardware.
While platforms like PodBean and SoundCloud are great for podcast hosting, once you post your first podcast, you’ll notice it lacks personal touches. Podcast hosting sites have very rigid formats. They typically limit a podcast production to one page that’s very bland and not very search-friendly.
Related: Podcast SEO and Why It’s Important
A website transforms your podcast ideas into a visual display that draws visitors and grows your audience. Don’t start producing until you follow one of the most important steps in creating a podcast – building a website.
Benefits of Podcast Websites
Podcast ideas take a lot of work to come to fruition. Recording a podcast is one of the first steps in creating a podcast, but post-podcast production and marketing are also important. Websites are the way to take your podcast format to the next level.
Creating a podcast for your website provides three key benefits:
1. Increased Branding and Professionalism
When you allow a hosting site or a limited web builder decide your brand, you’ve lost the battle. Imagine the biggest guest ever wants to be on your podcast, and you have an off-brand website. Yikes.
It’s your podcast. You work VERY hard for it. Why put it in someone else’s hands? You’re really building a business here. Can you imagine a top company not having a website? No. Because creating a hub for your content is critical to affecting perception about you and your content. Let’s not forget, you likely produce MORE than a podcast. How will your listeners know that if they can’t find it at your website?
2. Help Fans Find Your First Podcast
As the years add up, your early episodes are archived by podcast services. The podcast script format used in the older podcast production gets lost over time. Podcast hosting sites make it difficult to navigate older episodes.
Podcasting services that include a website make navigating to your podcast easier. Audiences can enjoy every episode of your production from the beginning. And, Google will refer visitors to each episode. A website builds a funnel to your other content, no matter where a new fan jumps in.
3. Increase Visibility on Your Podcast Ideas
Google is the king of internet discoverability, accounting for nearly 89% of all internet search traffic as of April 2019. A website gives your podcast valuable SEO juice to rank high for related Google searches. Most podcast hosting sites limit visibility in search engines.
An SEO-optimized website gives you a place to input additional keywords related to your podcast recordings. Your website can include a full script, additional behind-the-scene photos of podcast recording equipment, and more exclusive content.
Using a website, you gain a broader audience for your podcast ideas. And yes, Podcave has a website builder included.