Podcast essentials are usually focused on gear, technology, and talent. It’s easy to overlook some of the vital steps in creating a podcast. Most people focus on the glory tasks of on-air talent, but there’s more to it than that.
Podcasting is a business, and that means there are overhead costs, legalities, and employees involved. You need to treat your episode one podcast like a business through to the end. There’s money in podcasting, but you have to work for it.
Advertisers are learning this lesson quickly – 54% of podcast listeners are more likely to consider buying an advertised product.
Our episode planner streamlines your format, while powerful tools – like our music library and trending topics – fuel podcast ideas. Don’t overlook these four important podcast services.
1. Protect Your Podcast Ideas
Podcasting is ultimately a business and is must be protected like one. Copyright protections are important for protecting your podcast ideas. So how does this work?
Every episode is copyrighted as soon as you publish it. This means when you upload an episode to your podcast hosting site, you’re creating a copyright. Some podcast hosting sites have terminology that gives them partial ownership of content – beware of these contracts.
Also, stay away from infringing on the copyrights of others. Don’t use theme music you don’t have the rights to, for example. That’s definitely a podcast essential, no?
2. Get Trademarks When Naming a Podcast
If you have a great brand name, you need a trademark to protect it. Naming a podcast can be just as hard as coming up with ideas for podcast. It can feel like all the good names are already taken. Once you’re done naming a podcast, protect it legally.
You can’t name your podcast “The Joe Rogan Podcast” or “Stuff You Should Know,” because those brands are protected by trademark. Filing a trademark costs $225-$400 and is worth the money spent on longterm protection of your podcast production.
Related: Do I really need a podcast website?
3. Grab Your Social Handles
You may have great podcast ideas, but nobody will hear them if you’re not promoting it. Producing a podcast is only half the battle. Putting your show in front of the world’s 3.2 billion social media users is the other half.
While naming your podcast, search social platforms like Facebook, Twitter, Instagram, Snapchat, Reddit, SoundCloud, and YouTube for the handle. Reserve the closest you can get to your podcast name on every major channel to avoid trolls pre-empting your promotional content. Remember, you’re starting a business, and this is a podcast essential.
4. Schedule Posts in Podcast Production
An episode planner is great for scheduling podcast production. You schedule guests, editing time, and turn producing a podcast into an assembly line process. Following the steps in creating a podcast is easier with a structured schedule.
This scheduling should be streamlined through post-production to your podcast hosting and social channels. Each time you’re done recording a podcast, you can schedule its publication across all channels at one time. Done right, fans will conform to the podcast format and schedule.